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Direct Marketing

15 Jul 2016

Return on Investment (ROI) for Attendee List Rental by Tradeshow Exhibitors

by Marie | posted in: Booth traffic, Direct Mail, Direct Marketing, tradeshow ROI | 0

From time to time I’m asked, “if my exhibiting firm sends postcards to show attendees to promote our booth, what return on investment (ROI) should I expect?” Like many things, questions seem to come in streaks and this past week … Continued

4 Mar 2015

The Four Rs: Practical Tips for Effective Direct Marketing

by Marie | posted in: Direct Mail, Direct Marketing | 0

Four R’s of Direct Marketing: Direct marketing works for companies large and small. It works for B2B and B2C. It works for email, direct mail, telemarketing, infomercials and more. According to the Direct Marketing Association, in 2009, each dollar of … Continued

6 Jan 2015

When is the best time to mail?

by Marie | posted in: Attendee List, Booth traffic, Direct Mail, Direct Marketing, tradeshow ROI | 0

Timing is an important part of every direct marketing effort. However, it is also not prone to a sweeping generalization. Certainly it makes sense for your message to reach your audience at the right time to influence their actions – … Continued

6 Jan 2015

Direct Marketing: Test, Measure and Learn

by Marie | posted in: Direct Mail, Direct Marketing | 0

Every direct marketing campaign is an opportunity to test and learn – and then apply what you have learned to make the next campaign even better. For planning direct mail campaigns, I follow these steps. – Step 1. ID. Identify … Continued

5 Jan 2015

Standard versus First Class Postage

by Marie | posted in: Direct Mail, Direct Marketing | 0

The United States Postal Services (USPS) offers a wide variety of postage rates to meet a wide range of mail characteristics and delivery options. This blog article discusses the Presort Standard and Presort First Class postage rates used for the … Continued

Recent Posts

  • Return on Investment (ROI) for Attendee List Rental by Tradeshow Exhibitors
  • What Size Postcard is Best?
  • Six cost efficient tips to drive booth traffic, leads, sales and ROI
  • The Four Rs: Practical Tips for Effective Direct Marketing
  • List Rental Agreement and Third Party Mail House
  • 7 ways the Internet makes your direct mail better
  • When is the best time to mail?
  • Direct Marketing: Test, Measure and Learn

Useful Topics

What postcard size is best?
When is the best time to mail?
Example postcards
Six cost effective tips to drive booth traffic, leads, sales and ROI
Four tips that apply to all direct marketing
Standard versus First Class Postage

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